Introduction
Binance Alpha Points is a non-transferable loyalty scoring system introduced by Binance in late 2024. It measures users’ activity across the Binance Alpha platform and Binance Web3 Wallet to determine eligibility for exclusive early-stage events—like Token Generation Events (TGEs) and project-specific airdrops
Whether you’re aiming to access presale discounts, whitelist placements, or free token distributions—Alpha Points can be your ticket. In this guide, we’ll explain:
- What Alpha Points are
- How they’re calculated (Balance and Volume Points)
- How to earn them effectively
- How to participate in Alpha events
- Tips to maximize opportunities
Let’s dive in.
1. What Are Binance Alpha Points?
Binance Alpha Points are not digital assets—they are a scoring mechanism that levels up your user activity inside the Alpha ecosystem. They are updated daily based on participation and assets, rolling over the past 15 days to reflect recent engagement
Use cases:
- MegaDrops and TGE participation
- Exclusive airdrops from early-stage projects
- Whitelist access or priority allocation for emerging tokens
2. How Are Alpha Points Calculated?
Alpha Points combine two types:
A. Balance Points 📊
Based on your eligible US dollar holdings across Binance Spot and Binance Web3 (Keyless Wallet). Points are awarded daily according to the tier:
| Eligible USD Assets | Balance Points/day |
|---|---|
| $100 – <$1,000 | 1 point |
| $1,000 – <$10,000 | 2 points |
| $10,000 – <$100,000 | 3 points |
| ≥ $100,000 | 4 points |
Assets must be eligible tokens—namely those listed on Binance Spot or included in Binance Alpha’s token pool (tokens not yet listed on Spot or certain LSD tokens are excluded)
B. Volume Points 🛒
Earned by purchasing Alpha-listed tokens via Binance Spot or Web3 wallet. The scheme works as:
- $2 → 1 point
- $4 → 2 points
- $8 → 3 points
- Each doubling of purchase volume nets +1 more point (e.g. $64 → 6 points, $128 → 7)
Sales do not affect point calculations. Only purchase volume counts. Payment must be with tokens listed on Spot to be eligible.
3. Rolling 15-Day Period & Expiry
Alpha Points are calculated using a rolling window of the last 15 days. Points earned expire exactly 15 days after the snapshot date. For example, points from July 1 expire on July 16 UTC
Daily snapshots occur at 23:59:59 UTC, so ensure your eligible holdings are in place before that cutoff time to get credit
4. Recent Updates: Spending & Threshold Rules
As of May 13, 2025, Binance introduced a mechanism where points are deducted when you confirm participation in an Alpha event (e.g. airdrop or TGE). The points used will reflect in your balance the next day
Additionally, many events now follow a two-phase airdrop structure:
- Phase 1: Higher point threshold (e.g. ≥ 233 points) for early claim window
- Phase 2: Threshold reduces (e.g. ≥ 200 points) and opens on a first-come-first-serve basis until rewards run out or time ends
Some airdrops (like TREE or RCADE) consume 15 Alpha Points per claim and require timely confirmation within 24 hours of trading start time
5. How to Earn Alpha Points Strategically
① Hold Eligible Assets Each Day
Maintain eligible Alpha-listed tokens in your Binance Spot account or Web3 Wallet for daily balance snapshots.
② Make Regular Small Purchases
Instead of dumping in one large sum, split purchases (e.g. $4 + $8 + $32) to optimize Volume Points. Also, purchases on Binance Smart Chain or via Limit Orders may be counted for double points under promos
③ Combine Balance and Volume Points
Example: If you hold $1,500 in Alpha assets (2 Balance Points) and buy $32 of Alpha tokens (5 Volume Points) → you earn 7 points/day.
④ Monitor Upcoming Events
Track Alpha events on Binance Square or via the app’s “Alpha Events” section. Plan your points accordingly before threshold dates
6. Examples: Real Airdrop Campaigns & Thresholds
TREE Airdrop
- Phase 1: ≥233 Alpha Points → 100 TREE tokens
- Phase 2: threshold drops to ~200 points as time passes
- 15 points consumed per successful claim
- Claim window: 24 hours post trading launch
RCADE Token Launch (July 9, 2025)
- Phase 1: ≥210 points
- Phase 2: ≥120 points (first-come basis)
- Each claim costs 15 points
- Users connect wallet and confirm claim within 24h
These events demonstrate that earning and preserving Alpha Points offers real airdrop access to high‑value tokens.
7. Step-by-Step: Participate in a Binance Alpha Event
- Access Alpha Events
- In the Binance app, search “Alpha event”
- Or go through Profile → More Services → Alpha Events
- Check Threshold Requirement
- Review required Alpha Points for current phase
- Confirm you meet balance before snapshot cutoff
- Click “Confirm Participation” or “Claim”
- This deducts the points (visible next day)
- Ensure you claim within allowed window to avoid loss
- Receive Tokens
- Distributed to your wallet per project schedule
- Some tokens become tradable immediately; others vest over time
8. Benefits & Risks: Why Alpha Points Matter
Benefits
- Priority access to early project airdrops
- Transparent system tied to activity
- Encourages meaningful engagement rather than just speculation
- Enables smaller users to still qualify through steady participation
Risks & Caveats
- MMarket volatility may reduce value of earned airdrops
- PPoints expire if not used within 15 days
- CConfirmations required—miss claim window, you lose eligibility
- NNot all projects perform well after listing
- AAlways check official Binance announcements for rule changes
9. Optimization Tips for Beginners
| Strategy | Why It Helps |
|---|---|
| MMaintain consistent balance | SSecure daily Balance Points without extra spend |
| SSpread purchases across days | OOptimize Volume Points with minimal capital |
| TTrack event thresholds in advance | EEnsure you meet requirements when airdrop goes live |
| DDon’t overspend points | SSave points for high-value events, not minor giveaways |
| Document participation | KKeep notes or spreadsheet on points, snapshots, status |
MMost events disclaim that points and rules may change without prior notice, so staying updated is key
10. Frequently Asked Questions (FAQ)
Q: Can I trade or transfer Alpha Points?
AA: No, points are non-transferable and tied to your account only
Q: Does buying BNB or other assets count?
AA: Only Alpha-listed tokens purchases via eligible methods (Spot or Keyless Wallet) count for Volume Points.
Q: What if my points drop below the event threshold during the campaign?
AA: Eligibility is determined at the start of the event window. After that, point changes don’t affect your claim eligibility
Q: Do points expire?
A: Yes—automatically after 15 days from snapshot date.
Q: What if I don’t confirm the claim?
A: Points remain unused but you forfeit the airdrop if claim window passes.
Conclusion & Call to Action
Binance Alpha Points represent a powerful activity-based system giving engaged users early access to token launches, airdrops, and TGEs—even without large capital. By combining daily asset balances and smart purchasing strategies, you can steadily build points for high-value opportunities.
Start Today:
- Hold eligible Alpha tokens
- Make regular small Alpha token purchases
- Track upcoming airdrop thresholds
- Claim promptly when campaigns open
With focused engagement and consistency, Binance Alpha Points can be your gateway to exclusive crypto rewards in 2025.
